We bring brands and rights holders
together to create innovative and effective
brand partnerships.
We’ve brought together some of the best known brands with some of the most innovative and engaging properties.
We create Sport, Entertainment and Community-based partnerships — the things that people want to spend time with.
We are changing the way brands and rights owners approach sponsorship, content and brand communications.
Rights owners and brands don't speak the same language - that’s why they need a Kameleon to translate.
The most effective partnerships are co-developed by rights owners and brands together.
Time spent with is the only currency for evaluating partnerships (and we are happy to be paid on that basis).
Creating communities of brand advocates is paramount in a digital age.
The days of fixed assets are over – everything should be bespoke for a brand.
Traditional sponsorship is no longer fit for purpose in a digital age.
There should always be a role for the product.
You don’t market to people, you market with them.
Content is King. People will spend more time with content than they will with advertising.
Smart brands are creating their own IP in collaboration with rights owners.
Content is King. People will spend more time with content than they will with advertising.
All brands are media owners.
By .(JavaScript must be enabled to view this email address) - 02/09/2010 / Categories: / 0 Comments
A story appeared on the BBC News website today and immediately became the most-read story of the day - scientists have finally analysed Roberto Carlos' incredible free kick against France in 1997, demonstrating how the distance of the ball from goal allowed it to bend so violently, seemingly bypassing...
By .(JavaScript must be enabled to view this email address) - 01/09/2010 / Categories: / 0 Comments
Rumours abound across the internet regarding Apple's "Special Event" to be held today in San Francisco - new iPod Touches, the ubiquitous update to iTunes, but more intriguingly the possibility of their much-maligned foray into the world of settop boxes - Apple TV.
The project never really took off...
By .(JavaScript must be enabled to view this email address) - 30/07/2010 / Categories: / 0 Comments
Amazon and Facebook have recently embarked upon a technological partnership to bring a new angle to product recommendation. Amazon users will be able to link their Facebook account to their Amazon account, which will then allow Amazon to show...
Kameleon
20 Broadwick Street, London
W1F 8HT
Tel: 020 3040 2500
Copyright 2010 Kameleon Worldwide
